Merle Hay Lanes
Business
Profile
Merle
Hay Lanes has been owned and operated by the Olson family
since 1993. Owner Mark Olson prides himself in running a business
which offers quality fun for people of any age. From children's
birthday parties and junior leagues to mens, womens, mixed and
senior leagues, Merle Hay Lanes has what your looking for!
Challenges
Although Merle Hay Lanes has been a successful bowling alley for
years, Mark Olson wanted to expand its marketing reach and provide
its current customers with a way to see updated league standings
each week.
Solution
e-Dentity developed a graphically-pleasing web site that provides
information for both prospective bowlers and "regulars."
The site features information on both open play and all of its
leagues. League standings are also updated weekly for the leagues.
Merle Hay Lanes also hosts corporate outings, birthday parties
and various tournaments. A section for this information was also
created.
Result
Merle Hay Lanes' web site now offers a wealth of information and
is a leader in this demographic for placing information on-line.
Not many other bowling alleys in the Des Moines area provide this
tool for its customers.
