Faces of Agriculture
Business
Profile
Faces
of Agriculture is a nationwide, grass-roots organization designed
to promote all of production agriculture by providing producers
with empowering information so they can confidently champion their
industry.
The site is headed by Trent Loos, a sixth generation United States
farmer who has taken his passion for a rural lifestyle to the
radio air waves with a program called Loos Tales. Trent has a
background in livestock production but his desire to bridge the
gap between farmers and consumers led him to a career in radio
broadcasting and public speaking.
Challenges
Since launching the original Faces of Ag site, the direction and
content has changed. His regular news articles and profiles of
both producers and youth in the agriculture industry needed to
become more visible.
Solution
E-Dentity developed a site which gives its audience a clear view
of the Faces of Ag philosophy. Its main focus is to provide contrasts,
or rebuttals, to inaccurate or slanted media coverage through
regular commentaries written by Trent Loos. The new links and
graphical look gives Faces of Ag an update, while maintaining
the integrity of the site's content.
Result
Faces of Ag provides a clear vision and current information regarding
the ag industry, along with a challenge to its audiences to join
in the fight for today's farmers.
